Yay! You found your next craft project.

Indulge in your creative side with a beginner-friendly embroidery kit.

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Get crafty with these embroidery kits

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Embroidery Beginner BundleEmbroidery Beginner Bundle
Embroidery Beginner Bundle
Sale price$57.00 Regular price$59.40
In stock, 75 units
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Embroidery of the Month KitEmbroidery of the Month Kit
Embroidery of the Month Kit
Sale price$28.00
In stock, 41 units
Granny Square embroidery kitGranny Square embroidery kit
Granny Square embroidery kit
Sale price$28.00
Only 8 units left
Pineapple 4-inch embroidery kitPineapple 4-inch embroidery kit
Pineapple 4-inch embroidery kit
Sale price$21.00
Only 15 units left
black and white illustrated lineart of a hand holding an embroidery hoop with fabric and another hand holding a needle, stitching a flower design on the fabric

If you can color, you can embroider.

You’re already a pro at coloring. Choose a color, follow the lines, and let the art and relaxation ensue. Lucky for you, embroidery is no different. With an embroidery needle, colorful floss, and a few simple stitches, just follow the lines on one of our pre-printed fabric kits, then TAH DAH, your stress level is at zero and you’ve made something beautiful. Winner winner chicken dinner!

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Learn to embroider. It's as easy as...

Customer stories

close up image of the stitches on the Bumblebee embroidery kit from Penguin & Fish

My first embroidery project is now on display!

This was my first embroidery project, so I was grateful for the helpful "how to" that came along with the kit. I also knew that I could reference the Penguin and Fish YouTube videos for assistance. The videos were SUPER helpful. I am a visual learner, so being able to see how to do something, stop and pause the video where I felt stuck was super helpful in allowing me to understand the flow of embroidery. I learned a lot of useful tips.

I had so much fun, I got lost in the project and was eager to finish! I did my kit on a tea towel that I purchased from Penguin and Fish and gave it to my Mom as a gift, she is hanging it at the house next to her tea cups and saucers on display. Thank you for making my first attempt at embroidery fun and approachable!

- Katie

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Simple, Easy, and Enjoyable

Before coming to Penguin & Fish I did a little embroidery and sewing to make quilts and made a few purses. 

I can't remember exactly when I came across Penguin & fish site but I kept coming back because I learned better ways of doing embroidery stitches. I learned new stitches from Alyssa [owner of Penguin & Fish] who made it simple and easy and enjoyable. I am willing to tackle more difficult patterns, And I do a lot more.

- Carolyn

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close up image of the stitches on the Stitching Raccoon Sampler embroidery kit from Penguin & Fish
hands holding and stitching on the Asters embroidery kit from Penguin & Fish

My relaxing time with embroidery

I am a 57 year old retired lady who has found a new passion for embroidering thanks to your easy to follow patterns. Previously, I had embroidered as a young adult but hadn’t kept up with any crafts while I was working and otherwise “busy” with life. 

I first found out about Penguin and Fish while I was looking for instructions and patterns for face masks during the start of COVID. I made several masks thanks to your videos. 

I continued to shop your website and am enjoying the monthly flower patterns that I make and give mostly as gifts. 

I am back to being “busy” with life but I hope that with winter coming up, I will once again get caught up on my relaxing time with embroidery!

- Cathy

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Includes everything you need.

Stop searching through your craft supplies and skip a trip to the store. We've got your back! Our embroidery kits include everything you need to start stitching – the design pre-printed onto fabric, an embroidery hoop, floss, needle, instructions, our "Making Your Embroidery" guide for getting started, a ribbon to decorate your finished piece, and a kit tutorial on our website. All you need is scissors, and any will do. Bonus, the packaging is cute too. Perfect for gift giving.

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two images of Alyssa, the owner of Penguin & Fish. One larger that is a still image from a livestream video, with Alyssa talking to the camera, and a second image of a toddler Alyssa coloring on a table covered in paper

Hi! Alyssa here.

I love making things. I learned how to crochet doilies sitting next to my grandma and made my first quilt with my mom. As an illustrator, I've designed fabric, illustrated a children’s book, and created greeting cards. Now I love to turn my drawings into embroideries! 

Penguin & Fish is your one-stop embroidery shop. Based in Minneapolis, Minnesota, our women-owned and -run company offers embroidery kits, patterns, supplies, videos, and livestream stitch-alongs to help makers like you create beautiful embroideries.

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